fashion designer

fashion designer

pedro fortuna

PEDRO FORTUNA

DESIGNED TO BE BUILT

Research-driven design. Color strategy. Print development. Materials that perform. Technical execution that works.

Premium positioning and high-volume production — I've worked both ends. Collections that sell and production that runs.

Research-driven design. Color strategy.

Print development. Materials that perform. Technical execution that works.


Premium positioning and high-volume production — I've worked both ends. Collections that sell and production that runs.

want to know more?

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Selected work

Selected work

HUGO BOSS

men's beachwear- Senior Beachwear Designer role application

Final-stage application project for Hugo Boss Senior Beachwear Designer role: full SS26 men's collection developed and presented in person to the creative team in Ticino, Switzerland.

Final-stage application project for Hugo Boss Senior Beachwear Designer role: full SS26 men's collection developed and presented in person to the creative team in Ticino, Switzerland.

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REAL MADRID

MEN'S MERCHANDISING CAPSULE COLLECTIONS — FASHION DESIGN

Three capsules built as one range for one of the world's biggest clubs. Premium knitwear, technical training wear, and everyday essentials, developed as a complete merchandising wardrobe from concept through construction.

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HOLAS BEACHWEAR

men's beachwear- fashion design, creative direction

Ten years building a men's beachwear brand with loyal customers and consistent growth. Premium positioning, complete creative ownership.

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HOLAS UNDERWEAR

men's underwear- fashion design, creative direction

Classic silhouettes. Advanced materials. Obsessive attention to fit. Underwear for men who care.

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LOAVIES

women's swimwear- fashion design

High-volume women's swimwear that excels commercially. Forty styles per season, fast-fashion timelines, elevated quality within price point.

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COPENHAGEN PROJEKT

men's circular knits- concept development, fashion design, creative direction.

Circular knits for longevity. Scandinavian minimalism built on sustainable materials. Circular design through durability.

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INTERCOLOR

color palette development- collaboration

Selected to represent Portugal on Intercolor's color forecasting team. Three years developing seasonal palettes 24 months ahead for the global fashion industry.

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My process

01
analyze

01
analyze

Listen. Understand the brief, the brand, the constraints. Start smart or fail fast.

02
research

02
research

Trends, materials, colors, competition. This is where design actually happens.

03
develop

03
develop

Mood boards, sketches, tech packs. Build fast. Edit ruthlessly. Refine relentlessly.

04
deliver

On time, on spec, ready for production. Every time. No delays.

My process

01
analyze

Listen.

Understand the brief, the brand, the constraints. Start smart or fail fast.

02
research

Trends, materials, colors, competition. This is where design actually happens.

03
develop

Mood boards, sketches, tech packs. Build fast. Edit ruthlessly. Refine relentlessly.

04
DELIVER

On time, on spec, ready for production. Every time. No delays.

Let's work

get in touch

oneunderrateddesigner@gmail.com

Let's work

get in touch

oneunderrateddesigner@gmail.com